My view of things
my principle
The goal is the goal, and I approach the solution without detours. My straightforward approach is fast, and yet pausing is very important to me. To ask questions, to listen and, above all, to reflect.
My analytical mind, quick perception, creative thinking, structured way of working, strong autodidactic skills, confident handling of critical situations - and my many years of experience - all help me to achieve this.
It's not about more choices, but better ones. Not simply expanding the options, but refining, selecting and carefully designing them.
With these personal strengths, I have been successfully advising companies in the automotive, telecommunications and IT sectors for more than 20 years. And I would be happy to advise you too.
As an experienced marketing strategist, I support both start-ups and established companies. This diversity is my strength: while corporations teach me complex process management, SMEs sharpen my eye for efficient resource management.
My practical experience as the founder and owner of Pure Pepper is particularly valuable. I know both perspectives - as a consultant and an entrepreneur.
Services
Analyze
Calling a spade a spade: What is it actually about? What is the fundamental issue? With a quick grasp and the right questions, I get to the heart of the problem. And bring you one step closer to the solution.
My tools: continuous observation of the market and competition, ongoing training in the digital marketing environment, lots of experience, a 360° view - not afraid of uncomfortable questions.
Design
Bringing structure: I design marketing strategies, implement them and develop them further. Always with the goal you have set yourself, whether it's lead generation, increasing brand awareness or finding a clear positioning.
My concept: targeted, independent advice geared to the client's wishes.
Build and renew
Getting started: Would you like to develop a holistic digital communication strategy (mobile, social media, web) or a partial strategy (e.g. social media only)? Do you want to rethink your company's marketing mix or rethink it from scratch? When initiating new marketing measures and continuing successful activities, you benefit from my comprehensive knowledge of the market and my creativity. Always with your defined goals in mind.
My foundation: setting priorities, being determined, having patience, joined-up thinking, asking, listening and asking again, precise implementation and a trusted and established network of specialists so that none of your wishes remain unfulfilled.
Coordinate
Project management: Whether in a leading role or as experienced support for teams and project managers - I can also bring my experience to your company in setting up workable project structures, planning, management and controlling in major international projects.
My coordinates: Agile project management, sound knowledge of business process management (BPM) and proven experience in customer and team management, project planning, implementation and monitoring as well as budgeting.
Schools
Passing on knowledge: knowledge transfer is an investment in your employees and therefore ultimately in yourself and your company. My workshops and training courses provide guidance on "knowing for yourself", are designed to empower others and promote independence. I am also happy to pass on my knowledge as an entrepreneur.
My program: workshops on current marketing topics, further training for internal teams or project groups on specific trend or digital topics.
Evaluate
A trained eye: What can still be improved? I ask this question in order to evaluate projects, processes and organizational units for you. And I also put my project work to the test - through methodical and systematic quality assurance during and after the project, through a "lessons learned" manoeuvre afterwards and the documentation of the project, processes can be quickly adapted and optimized.
My tools: survey, observation, monitoring, test, questionnaire and analysis.
Experience
Large and small: I don't discriminate, which is why my customers include small and large companies from a wide range of sectors. The right mix to be prepared for all requirements.
Learning from the big players means learning how to deal with very complex processes, and learning how to use resources sparingly from the small ones. Last but not least, I learn from my own experience as the founder and owner of "Pure Pepper".
Recommendations
"Anja is invaluable to any team. Simply put, she takes on any task and delivers. Her ability to approach tasks with clarity, perseverance and flexibility is truly exceptional. Anja's technical expertise in using the necessary tools and her courage to tackle challenges head on have been crucial to her success. In particular, she has reliably managed and completed complex projects for our client Telekom, demonstrating her project management skills and commitment to meeting client expectations. I highly recommend her to anyone considering doing business with her."
Roland Hachmann
ddbtribal
"What do you want when you are looking for a consultant for your project? You need someone who understands the essence of your issue and can show you a better solution than you would have found yourself. Anja is such a person. She is passionate about her projects, delivers reliably and is confident and honest enough to point out where the expertise of a third party is needed.
Ulrich Zehfuss
For me, this means that I can rely on projects with Anja to be successful. I have been working with her on and off for many years. And that's why I can unreservedly recommend her to anyone considering doing business with her."
Carta | Strategy & Communication